Our Panels

Specialist audiences, rigorously recruited.

We invest in communities that other panel providers can't reach — and protect them with quality controls that others don't bother with. Respondents who are who they say they are, engaged enough to give considered answers, and ready when you need them.

3.2M+Active global panelists
85K+Verified HCPs worldwide
40K+Patient community
120K+B2B decision-makers
Built for Depth, Not Just Volume

Six communities. Thousands of sub-segments. One accountable partner.

Every respondent is acquired through a mix of targeted digital recruitment, professional association partnerships, client-branded communities, and offline outreach. We double-screen at recruitment and again at study entry.

A consumer shopping in a retail environment Panel 01
3.2M+ Consumers 42 markets · 72-hour standard field
Consumer

The everyday shoppers behind your brand.

A 3.2 million-strong global community recruited to match every demographic, cultural and behavioural quota your studies actually need.

Who's in the panel

  • Nationally representative general population, age 18+
  • Hard-to-reach: multicultural households, rural, new parents, Gen Z, high-net-worth
  • Shopper segments by category (grocery, beauty, tech, auto, travel, finance)
  • Lifestage quotas: expectant parents, new homeowners, pre-retirees

How we screen

  • Double opt-in with email + SMS verification
  • Digital fingerprinting & IP deduplication
  • Quarterly profile refresh and attention scoring on every study
3.2MActive globally
72hrUS gen-pop field
42Countries
Gen PopShoppersParentsGen ZHigh-incomeMulticultural
B2B business team collaborating in a meeting Panel 02
120K+ Decision-Makers 38 industries · 5-day IDI recruit-to-field
B2B Professionals

The decision-makers your sales team can't book.

120,000+ validated professionals across every major industry — vetted by title, firmographic and purchase authority before a single invitation goes out.

Who's in the panel

  • C-suite across SMB, mid-market and enterprise (CEO, CFO, CMO, CTO, CIO, CHRO)
  • IT decision-makers: infrastructure, applications, security, data & AI
  • Finance, procurement, HR, marketing and operations leaders
  • Specialist verticals: manufacturing, hospitality, legal, fleet

How we verify

  • LinkedIn company & title verification on every respondent
  • Corporate email validation (no free webmail for C-suite)
  • Purchase-authority check at screener entry
120K+Verified B2B pros
5 daysIDI recruit-to-field
38Industry sectors
C-SuiteITDMsFinanceHR leadersProcurementSMB owners
Healthcare professional with stethoscope Panel 03
85K+ Verified HCPs 180 specialties · 32 markets
Healthcare Professionals

Clinicians whose credentials you can audit.

85,000+ physicians, specialists, nurses and allied HCPs — verified against national credentialing registries before they enter a study.

Who's in the panel

  • Primary care physicians (GPs, family medicine, internal medicine)
  • High-value specialists: oncology, cardiology, rheumatology, neurology, endocrinology
  • Hospital-based: emergency medicine, surgery, anaesthesia, radiology
  • Pharmacists (community, hospital, clinical), nurses, nurse practitioners
  • Health-system decision-makers: medical directors, formulary committees

How we verify

  • US: NPI validation against the CMS registry
  • UK & EU: GMC, NMC, GPhC and equivalent national registry checks
  • Annual re-verification plus blinded response protocols
85K+Verified HCPs
180Specialties
32Markets
Primary careOncologyCardiologyNeurologyNurses / NPsPharmacists
Patient and caregiver in a clinical setting Panel 04
40K+ Patients & Caregivers 120+ conditions · GDPR Art. 9 compliant
Patients & Caregivers

Lived experience, handled with care.

40,000 diagnosed patients and informal caregivers across 120+ conditions. Every interaction is designed around the respondent's wellbeing first, their data second.

Therapeutic areas

  • Oncology (solid tumours, haematological, metastatic)
  • Cardiovascular & metabolic (diabetes, obesity, heart failure)
  • Neurology & mental health (MS, Parkinson's, depression, anxiety)
  • Autoimmune & inflammatory (RA, psoriasis, IBD)
  • Rare diseases — via patient advocacy group partnerships

How we recruit & protect

  • Explicit informed consent under GDPR Article 9 for all health data
  • Trauma-informed moderation & opt-out at any moment
  • 24-hour pharmacovigilance escalation for adverse events
40K+Patients & carers
120+Conditions
Article 9GDPR compliant
OncologyRare diseaseDiabetesCardiovascularMental healthCaregivers
Tradesperson working on an installation Panel 05
48K+ Licensed Trades 18 specialisms · mobile-first
Tradespeople

Licensed, validated, and ready to talk shop.

A specialist community of tradespeople and contractors — validated by licence, specialism, years in trade and business size. Separate the sole trader from the national contractor.

Who's in the panel

  • Licensed electricians (commercial, residential, industrial)
  • Plumbers and gas-safe / Gas Safe-registered engineers
  • HVAC, carpenters, painters, roofers, landscapers
  • General contractors and building firms (1–250 employees)

How we validate

  • Trade licence verification (ECA, NICEIC, Gas Safe, state boards)
  • Photographic trade ID at recruitment for higher-value studies
  • Mobile-first surveys — we meet trades where they work
48K+Licensed trades
18Specialisms
MobileFirst survey design
ElectriciansPlumbersHVACCarpentersRoofersContractors
Blue-collar worker in a warehouse environment Panel 06
95K+ Frontline Workers 8 languages · mobile reach
Blue-Collar Workforce

The voices traditional panels miss.

The frontline workers who keep economies moving — reached through employer partnerships, union outreach and mobile-first recruitment.

Who's in the panel

  • Manufacturing operators and production-line workers
  • Warehouse, logistics and fulfilment-centre staff
  • Long-haul & local truck drivers, couriers, last-mile delivery
  • Field service technicians, utilities and energy workers
  • Retail floor, convenience, agriculture and food processing

How we reach them

  • Mobile-first, low-data survey delivery (works on older phones)
  • Multi-language recruitment (Spanish, Polish, Portuguese, Tagalog, Hindi)
  • Shift-friendly fieldwork — evenings and weekends
95K+Frontline workers
8Languages
96%Mobile completes
ManufacturingWarehouseLogisticsDriversField techsRetail floor
How We Guarantee Quality

Four pillars of panel integrity.

It's not enough to recruit the right people. You have to keep them engaged, protect them from burnout, screen for fraud on every study, and retire respondents when their quality slips.

01 · RECRUIT

Multi-source recruitment

We never rely on a single acquisition channel — it's how panels get gamed.

  • Targeted digital recruitment
  • Professional association partnerships
  • Offline and intercept outreach
  • Client community integration
02 · VERIFY

Credential checks

Every HCP, trade and specialist B2B role is validated against a registry before enrolment.

  • NPI / GMC / NMC / GPhC lookups
  • LinkedIn & corporate email checks
  • Trade licence photo confirmation
  • Annual re-verification cadence
03 · SCREEN

Fraud & bot detection

Every survey runs through our quality stack before responses are accepted.

  • Digital fingerprinting & IP checks
  • Attention, straight-lining & speeder traps
  • Open-end gibberish detection
  • Reverse-geocode validation
04 · PROTECT

Respondent welfare

The respondent comes first. Always. That's how we keep engagement high for the long run.

  • Invite throttling to prevent burnout
  • Fair, timely incentives
  • Opt-out at any moment
  • GDPR, CCPA, HIPAA aligned
Global Coverage

Research in more than 50 countries. Native-speaker quality.

Whether you need a single-market read or a 25-country tracker, you get one project owner, one consolidated invoice and one accountable team.

North AmericaUS, Canada, Mexico
UK & IrelandFull market coverage
Western EuropeDE, FR, IT, ES, NL, BE, NORDICS
CEE & RussiaPL, CZ, HU, RO, UA
LATAMBR, AR, CL, CO, PE
APACJP, KR, CN, SG, AU, IN, VN, ID
MENAUAE, SA, EG, IL, TR
Sub-Saharan AfricaZA, KE, NG, GH

Can't see the audience you need?

Our specialty is custom recruitment. Tell us who you're trying to reach and we'll tell you how quickly we can deliver.

Talk to our recruitment team